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Global Chief Marketing Officer PepsiCo
Chief Revenue Officer Ring
Exec Director, Marketing Google Cloud
Lauren Stafford-Webb & Jean-Michel Hoffman,
Quick fire ⚡️ presentations
& Melissa Gonsalves Insights in Color & CORe
Scrappy Research Tactics
Bootstrapping: act as if you have no budget even if you do have some. But bootstrapping isn’t just about fast and low cost — it can get you to interesting new places too.
We’ve all heard the inspiring stories of business experimentation leading to tremendous success. We’ve heard equally as many stories of epic flame-out. The simple truth is that you don’t know which you’ll have until you try — so how do you design experiments where even failure is valuable? Hint: Think small, win big…
Moving Fast with Purpose
Pace can be good. But moving fast without purpose is a recipe for disaster. In a world where we expect everything quickly, how can we better use purpose to avoid costly mistakes?
Regardless of your status or role within your organization or community, you have some amount of influence on the people and systems around you. To be a purposeful leader from any position means to understand the ecosystems around you and to harness your authentic self to spark meaningful change.